What is Color Psychology?
Color comes in through our eyes and it has this wonderful way of making its way into our hearts. When we connect to color, we connect to how we feel, and we can start to connect to who we really are.
Color is woven into our emotions and influences how we think, how we feel and how we behave.
How Color Impacts on our Psychological State
If we were to switch off color, we would switch off our feelings. We would lose our most innate and fundamental means of self-expression.
It’s fascinating don’t you think that we are the only species who can change our outer layer to any color we want, at any time. We can just go to our wardrobe or pop into a shop and buy a new layer. We can use color like a magic wand, to boost how we feel, wherever we are, whatever we are doing, in an instant!
The Psychology of Pink Positive Psychological Traits
One of those amazing colors we can bring into our lives is pink.
When it comes to color psychology, the positive qualities of pink is expressed through a nurturing, caring and empathetic love which are qualities expressed by both male and female, meaning this colour is not the exclusive domain of little girls as we have been led to believe.
And we know that self-care is a massive topic at the moment and if there were a ‘poster color’ for self-care, it would be pink. Soft pinks physically soothe. It’s like a soft warm comforting embrace.
I often have mums coming to me and in a whispered voice say that their little boy loves pink and should they be worried. I just smile and ask, “Does your little boy love cuddles” and they always say yes of course. Then I say, “if cuddles were a color, they would be pink”.
A Pink for Everyone
Color is a way that we can express our authentic self. A way to communicate without having to say a word. There is no one size fits all when it comes to color and the tint, tone or shade that we feel is an expression of our true authentic personality will be unique to each one of us.
It might be that you resonate with warm baby pinks, blush pinks and nude pinks; and the cool pinks, rose pink, dusty pink, magenta and bubble gum… to name just a few.
Soft, warm pinks, like baby pink, are physically soothing because of the low intensity of the color.
Strong, cool pinks, like magenta, are physically stimulating because of the high intensity of the color. It could even appear to be quite feminist and feisty. I’ve had women tell me they see it as the grown-up version of pink, and it’s increasing in popularity as women move away from masculine red and towards greater femininity, but without what many fear would be appearing ‘girly’ or ‘weak’ by wearing the softer pinks.
It’s often their first foray into pink. I personally wear soft, warm baby pinks as they resonate with my personality. It the hue that I feel most at home in. If I try to wear a stimulating pink like magenta, it completely overwhelms me, and I feel tired and drained.
Here are five ways I suggest to introduce pink in your daily life:
1. In a snuggly warm sweater. It’s like being wrapped in one giant hug
2. If you’re still finding your feet with pink, you could try what I did and that was to wear pink
pj’s until I got used to it
3. As an accessory like a scarf, a handbag or something pretty on your bedside table
4. Soft pinks are physically soothing so you might like to bring it into the bathroom or the
bedroom where you want to physically relax and unwind
5. Try it in an unexpected way, experiment and above all, have fun!
Karen Haller is the leading international authority in the field of Behavioural Color & Design Psychology. She believes in using color as a way to connect us back to our authentic self and to use color for positive good and positive change, not only for ourselves but each other and the planet. She is the author of Amazon no. 1 bestseller The Little Book of Colour, How to Use Colour Psychology to Transform Your Life. Available in 14 languages. You can find Karen spreading the colour love over on Instagram.
You can download the first chapter of “The Little Book of Colour” for free here.