At KORA Organics, the journey to creating each organic skincare product is always rooted in a desire to nourish and protect the skin while embracing holistic well-being. The latest addition to the KORA family, the Active Algae Calming Cleansing Balm, is no exception. This innovative Cleansing Balm is designed to cleanse, balance, and soothe even the most sensitive skin while transforming your skincare routine into a luxurious, calming ritual.
“Our goal was to create a calming cleansing balm that removes long-wear makeup and SPF in a single step and promotes long-term skin health and clarity over time,” Miranda Kerr says. “I love how this buttery-soft, cleansing balm melts into my skin. It’s become a soothing part of my nighttime ritual, gently removing my stubborn makeup and SPF. This balm is going to be a cult favorite product!”
Here, we take you Behind the Blend of KORA’s latest launch.
What was the inspiration behind the creation of the Active Algae Cleansing Balm?
Our founder, Miranda Kerr, wanted to create a product that deeply cleansed and balanced sensitive skin without causing any irritation. “Our customers, many of whom have sensitive skin like I do, have been asking for an organic cleansing solution that combines strength with gentleness,” Miranda Kerr says.“This product truly embodies the essence of what KORA Organics stands for. Powerful, gentle, and effective.
The new Cleansing Balm uniquely blends ingredients like Microalgae, Pineapple Enzymes, and Noni. How were these ingredients selected?
Algae is one of KORA Organics’ key ingredients, chosen for its ultra-calming and balancing properties. Microalgae, in particular, helps improve skin clarity and soothes redness. Pineapple Enzymes gently exfoliate, removing oil and impurities to reveal a brighter, clearer complexion. We also included Squalane, which balances moisture and oil levels, leaving the skin hydrated, and Jojoba, which effectively melts away excess dirt, oil, and stubborn makeup—even SPF. Together, these ingredients form a powerful yet gentle cleansing balm that purifies the skin without irritation.
PRO TIP: For a complete algae-powered ritual, follow the balm with the Minty Mineral Hydration Mist and Active Algae Lightweight Moisturizer to achieve a calmer, healthier, and more balanced complexion.
How do the Rose, Geranium, Basil essential oils, and Aquamarine crystal enhance the cleansing experience, both for the skin and the spirit?
The combination of Rose, Geranium, and Basil essential oils in our cleansing balm is designed to soothe and refresh your skin and spirit. These oils are known for their calming and balancing effects, making your skincare routine feel more like a self-care ritual. Additionally, the balm is energized with Aquamarine crystal, which is believed to inspire calmness and relaxation. This thoughtful blend makes carving out “me time” easier, turning an everyday task into a moment of peace and renewal.
Let’s talk double cleansing. The balm is described as an ideal first step in a double-cleansing routine. What is a double cleansing routine, and why is it useful, especially for those with reactive skin?
Double cleansing is a two-step process that thoroughly removes all makeup, sunscreen, and impurities, preventing clogged pores and breakouts. By fully cleansing the skin, double cleansing allows subsequent skincare products—like serums, moisturizers, and oils—to penetrate more effectively, maximizing their benefits.
The Active Algae Calming Cleansing Balm is the perfect first step in this routine. Its buttery consistency melts into the skin, transforming into a milky oil that dissolves even the most stubborn makeup, such as waterproof mascara and sunscreen. This “like dissolves like” approach gently lifts impurities without compromising the skin’s natural barrier, making it especially beneficial for those with dry or sensitive skin.
PRO TIP: Follow with the Turmeric Glow Foaming Cleanser as your second cleanse to invigorate and detoxify the skin for a radiant finish.
What have people been saying so far?
According to our survey:
- 100% said this cleanser felt gentle on the skin.
- 94% said their skin was effectively cleansed without irritation.
- 91% said it thoroughly removed long-wear makeup, SPF, and impurities after just one use.
- 97% said their skin felt immediately comforted and softer.
- 94% said their skin looked calmer and smoother after two weeks of daily use.
Disclaimer: Results from a survey of 36 subjects (32 makeup users) ages 21-63 using Active Algae Calming Cleansing Balm 2x daily AM and PM for two weeks, 52% of whom had self-perceived sensitive skin.
Each KORA Organics product includes a positive affirmation. How does the affirmation ‘Release’ tie into the cleansing ritual, and why was it chosen for this product?
The word “Release” reflects the dual purpose of our cleansing balm. Physically, it represents the removal of makeup, dirt, and impurities from the skin. Emotionally and mentally, it symbolizes letting go of stress, negativity, and the day’s burdens. This affirmation encourages users to embrace their skincare routine as a moment of self-care and renewal, offering a holistic experience that promotes both physical and emotional well-being.