With so many products labelled ‘clean’, ‘natural’, ‘organic’, or ‘certified organic’ there can be confusion as to what the difference between each label is and what each means.
Here we break down each concept and explain how and why KORA Organics is proudly certified organic.
The term ‘clean beauty’ is a fairly new concept that is on the rise in the beauty industry. Clean beauty refers to products that contain no harmful ingredients – they are healthy and kind to the environment.
The clean beauty movement is a step in the right direction and is encouraging consumers to seek healthier, safer, and more eco-conscious products, but it still has a long way to go while the beauty industry remains unregulated. Clean beauty holds various definitions depending on the criteria decided on by the company, and every company is different. Without certification, a product can be marketed to be clean, natural, or even organic and may only contain a certain percentage of the claimed ingredients or even none at all.
'Natural' & 'Organic' Products
‘Natural’ products refer to products that are formulated with natural, plant-derived ingredients. ‘Organic’ products or products that claim to be made with organic ingredients could contain just one ingredient within the entire formula and claim to be organic. Simply because a product says it is “natural” or “organic” but can still have many harmful ingredients mixed in. Products can be certified natural or certified organic, with criteria and standards dependant on the certification body, but are not as stringent as certified organic.
Certified Organic Products
‘Certified Organic’ means the product has been registered with an industry body and has met all strict certification standards. The certification process includes registered brand owners and manufacturers to ensure compliance with the strict regulations which are set out by the certification body. This certification provides a guarantee to consumers that they are purchasing a product that has adhered to industry quality standards.
If you want to ensure the products you are using are organic, Certified Organic is the way to go. Look for a recognized certification mark to guarantee that what you are putting on your skin is truly organic.
Why Choose Organic Skincare
Our Founder & CEO, Miranda Kerr, created KORA Organics because she wanted to use certified organic skincare that was healthy for her to use and delivered powerful results. Using certified organic skin care products is something Miranda is very passionate about. Our skin is our largest organ and what you put on it soaks in, so that’s why it’s important to use clean, toxin-free, and certified organic products.
Organic vs Certified Organic
When creating KORA Organics, having the products be certified organic was very important to Miranda. She wanted the products to be of the highest quality and have integrity.
Here at KORA Organics, we are proudly Certified Organic.
Our products are officially certified by the world’s leading international certification body ECOCERT Greenlife (founding member of COSMOS-standard AISBL), which means everything from the soil the ingredients are sourced from, to the packaging and manufacturing process must be approved, validated & audited yearly by COSMOS to ensure it meets certified organic standards and regulations.
All KORA Organics products include ingredients that are certified according to organic farming regulations. This includes inspections of farm fields and processing facilities, detailed record-keeping, and periodic testing of soil and water to ensure that growers and handlers are meeting the standards which have been set. Organically grown fruits and vegetables, like the ones used in all KORA Organics products, may produce up to 60% more* antioxidants than non-organic fruits and vegetables. Our ingredients are spared the application of toxic and persistent insecticides, herbicides, fungicides, and fertilizers. These organic farming techniques provide a safer, more sustainable environment for everyone and future generations to come.
So why wouldn’t you use organic products when you have the choice and will get just as powerful if not more powerful results?
We hope this has helped you become more aware of the benefits of using certified organic products and the importance of knowing the difference between labels. We feel it’s important for everyone to do their research, learn how to read the ingredient list and what your products contain in order to make an educated choice about what you are putting on your skin.
There are many things in this world out of our control like pollution levels outside, but we can control what we put on our skin. We believe healthy skin is the most beautiful skin. Therefore, if you give your skin the nutrients it needs through certified organic ingredients and products your skin will glow.
*British Journal of Nutrition Volume 112, Issue 514 September 2014, pp. 794-811.